When passion and profession collide… HGD worked personally with the San Diego Book Arts (SDBA) to design rebrand and collateral materials that better showcase the essence and personality of this vibrant creative organization. The design was continued across platforms to provide the organization with brand continuity and to establish a more polished aesthetic for this growing non-profit. One project of particular interest is The End Papers, SDBA’s monthly newsletter, which our designer redesigned, while our copywriter wrote, edited and revised a portion of the contents.
In addition to updating the look and feel of pre-existing materials, HGD introduced new collateral, including annual meeting collateral and signage— to highlight the amazing work SDBA does for the book arts community. We were honored to help this great organization ring in their 20th anniversary with an updated look, and can’t wait to see what they continue to do in the next twenty!
Our Role: Branding, logos, business cards, color palette, newsletters, brochures and collateral.