Growing a brand on a lean budget. HGD teamed with the client to refine and rejuvenate this small, yet flourishing business. We designed a new, easy to navigate website that clearly communicates all the services offered. This project was a truly collaborative effort—our designer, photographer and copywriter all played a pivotal role. To showcase the client’s eclectic offerings, our copywriter edited the site content and created blog posts that provide readers with just a taste of what they could get… whetting their taste buds. Rather than recommending an expensive photoshoot, we selected great stock photography.
The selected images, portray the extravagance of the guided tours she hosts and the mouth-watering delicacies she prepares by hand and delivers—all to entice the viewer to enlist her services. Bold and delicious colors are used throughout the branding materials, particularly the groovy design we created for her business cards and brochure. The end result was a collection of materials that clearly portray her company’s mission and warmth. Yummy!
Our Role: Branding, brochure, business card, copywriting, stock photography, website.