Be original. Be unique. Be fresh. Be different.
These are all things we strive to do in our campaigns. We spend weeks, months and even years developing strategies and ideas all in the hopes of differentiating our clients from their competition—of showing our clients that we offer them something different than anyone else can.
In his TEDTalk, Shimpei Takahashi proposes that we take time to step away from the traditional formulas for coming up with “data-proven” ideas, and create our own methods. While no new products or campaign strategies may in themselves come from these “games,” they take use out of our heads for a little while and encourage us to see things from a different perspective, one that isn’t consumed with the project and how to be cutting-edge. Takahashi makes the great assessment that in this time of brainstorming and developing, “Ridiculous ideas are okay. The key is to keep them flowing.” When we’re in the mindset of constantly creating new ideas, we are bound to eventually think of one that is exactly what we’re looking for.
So, next time you’re stumped, take a minute and let your mind run free… and see where it takes you.
Often when we have a close relationship with a client, we are able to intuitively know that certain ideas are gems, and approach the client confidently with these concepts. Such was the case with Fabulous Frannie’s Guide to Essential Oils, a book that showcases the client’s products and addresses their customers’ questions and interests.
This project is the culmination of working side-by-side with the client on almost every facet of their marketing needs, from design to photography to blogging, for over a year. We wanted to help them make a splash, take their brand a step further, and create a signature product. Together we came up with the idea of a book that would feature product profiles and background information, as well as recipes and resources for customers to delve deeper into the world of Aromatherapy and Fabulous Frannie. We are responsible for creating this guide cover-to-cover, including photography, content and design.
Our copywriter is a certified Aromatherapist, so she can write with authority on this subject… but this book represents the collaboration of everyone at HGD, because we not only came up with the idea and wrote the content, but we also shot the photos and, of course, designed the guide itself.
We are grateful to have had so much trust bestowed on us during the creation of this truly unique project.