When creating collateral for a specific event, it is sometimes beneficial to create two versions that are seemingly the same, but bear quite important differences. For this special booklet, HGD partnered with Spa & Wellness by Steiner Spa to create two versions for their “Mindful Living” retreat with Dr. Andrew Well. This journey, which includes […]
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Entries by HGD-Admin
What can you do to make a special event even more special? That was the question when we worked on “The Healer Project” this past fall. The Healer Project was a truly unique three-week event hosted at four breathtaking locations in New York, Connecticut, Florida and the Bahamas. Made by Mantra, in partnership with Mandara Spas and […]
Creating something good out of a mess can be difficult… but the advantages to our problem-solving are immense. In this TED Talk, Tim Harford tells the unusual story behind the best-selling solo piano and Jazz album of all time. The artist, Keith Jarrett, created a breath-taking experience, one that is still being enjoyed some 41 years later, out […]
Your name and logo are, generally speaking, the first things people see and associate with your business. But they are only a small part of a Brand. Branding is the process of creating a visual identity (logo, images, graphics, color palette) and a written identity (tag line, body copy, messaging, marketing catch words, language) that […]
How do you follow-up a truly expansive project? By helping to conceive, design and launch a new line of products that “align” with the client’s mission, of course. HGD partnered with Fabulous Frannie to create yet another one-of-a-kind project. This time around, we suggested a product line that could extend the use of their essential oils if tailored to a new market. […]
Plagued by the curse of having too many interests? Do you love to paint, write, do math, research….. and a multitude of other tasks? In her TED Talk, Emilie Wapnick discusses what happens when you feel like you don’t have just one TRUE calling. But what happens if you don’t have to choose? Wapnick encourages […]
Sometimes a budget is large enough to include room for in-house or commissioned photography, but other times it’s not. You know what we at HGD say to that… no problem. We are lucky enough to live in the digital age, where thousands of talented artists from around the world shoot and upload photography that depicts […]
Be original. Be unique. Be fresh. Be different. These are all things we strive to do in our campaigns. We spend weeks, months and even years developing strategies and ideas all in the hopes of differentiating our clients from their competition—of showing our clients that we offer them something different than anyone else can. In his TEDTalk, Shimpei Takahashi proposes that we take […]
Often when we have a close relationship with a client, we are able to intuitively know that certain ideas are gems, and approach the client confidently with these concepts. Such was the case with Fabulous Frannie’s Guide to Essential Oils, a book that showcases the client’s products and addresses their customers’ questions and interests. This […]