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Making Special Events More Special: The Healer Project

What can you do to make a special event even more special?

That was the question when we worked on “The Healer Project” this past fall. The Healer Project was a truly unique three-week event hosted at four breathtaking locations in New York, Connecticut, Florida and the Bahamas. Made by Mantra, in partnership with Mandara Spas and other sponsors, put on this series of events, which were presented by visiting yogi master Guru Made, and sought to spread peace and well-being to participants through various energy and yoga healing courses.

HGD created an event website for this “happening” that captured the essence and spirit of Guru Made himself and the radiance of the locations that were hosting. We worked closely with Mandara Spa (whose exquisite spas played host to the events in Orlando and the Bahamas) to develop a look that reflected their pre-existing brand, palette and photography, as well as the fresh and airy quality of this special event.

Additionally, we helped design collateral for the event including signage, print materials, e-vites, yoga mats and a tote bag filled with goodies like hair clips and stickers. This special tote was the perfect way for guests to take their experience with them long after the event concluded.

We here at HGD were honored to work on such a fun and distinct project, and loved the idea of a website that was created with the sole purpose of promoting and reflecting a specific event, while still keeping true to the brand it represents. We can’t wait to work on another event website!

Balanced Design

How do you follow-up a truly expansive project? By helping to conceive, design and launch a new line of products that “align” with the client’s mission, of course.

HGD partnered with Fabulous Frannie to create yet another one-of-a-kind project. This time around, we suggested a product line that could extend the use of their essential oils if tailored to a new market. And thus the 7 Chakra Essential Oil collection was born.

While they were hard at work formulating exquisite blends to help balance their client’s minds, bodies and souls, the HGD team set out to create the perfect packaging and accompanying brochure.

HGD developed a “unique” look within the brand identity for the packaging and suggested that a mini informational pamphlet be included with the oils to inform customers about the product’s uses and benefits. Our copywriter happens to be a trained “Aromatherapist,” so we were able to provide more information than would be possible on the label or packaging alone—sometimes it’s best to think INSIDE the box.