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Variety in Design: Mindful Living by Spa & Wellness

When creating collateral for a specific event, it is sometimes beneficial to create two versions that are seemingly the same, but bear quite important differences. For this special booklet, HGD partnered with Spa & Wellness by Steiner Spa to create two versions for their “Mindful Living” retreat with Dr. Andrew Well. This journey, which includes wellness classes and seminars, is taken on the high seas onboard the Seabourn.

Version One is slightly shorter, and contains information about the program itself, tips and exercises for mental and physical wellness, and messages from Dr. Well. Version Two, meanwhile, contains the same information as the first while also including several pages for participants to take take notes or journal as they take their journey. Both versions of this booklet include the visually stunning photography that represents the reputation that spas by Steiner have gained over the years, both on land and sea, but the first has the room to include a few more images.

Having two different versions of the booklet allows the organizers to present different audiences with the more appropriate edition. The longer one is ideal for participants, while the other is geared more towards potential ones or perhaps stakeholders.

Even though they may vary slightly in content and appearance, we are happy to say that neither lacks in style or usefulness.

A One-of-a-kind Project

Often when we have a close relationship with a client, we are able to intuitively know that certain ideas are gems, and approach the client confidently with these concepts. Such was the case with Fabulous Frannie’s Guide to Essential Oils, a book that showcases the client’s products and addresses their customers’ questions and interests.

This project is the culmination of working side-by-side with the client on almost every facet of their marketing needs, from design to photography to blogging, for over a year. We wanted to help them make a splash, take their brand a step further, and create a signature product. Together we came up with the idea of a book that would feature product profiles and background information, as well as recipes and resources for customers to delve deeper into the world of Aromatherapy and Fabulous Frannie. We are responsible for creating this guide cover-to-cover, including photography, content and design.

Our copywriter is a certified Aromatherapist, so she can write with authority on this subject… but this book represents the collaboration of everyone at HGD, because we not only came up with the idea and wrote the content, but we also shot the photos and, of course, designed the guide itself.

We are grateful to have had so much trust bestowed on us during the creation of this truly unique project.