Rugged Riley

The full-service job—creating a new brand from start to finish! From initial product development to design to advertising, we worked alongside the client, offering any help or foresight we could. Together we conceived a brand identity (brand name, products, company language) that was geared to the wants, needs and preferences of their intended audience. From there, we established a web presence through the client’s pre-existing website and social media pages that coincided with the previous work while still differentiating the new brand.

This exclusive line of men’s personal care products is made with 100% pure essential oils, and is specially formulated to provide men with no-fuss grooming, and that’s exactly what we highlighted. We kept the packaging and logo clean and simple, and let this amazing product do the talking for itself. It’s easy to do when you have a product and client that’s a breeze to work with.

Our Role: Mood boards, branding and logo, packaging, collateral, web development, copywriting, in-house brand photography and social media.