Royal Spa

Launch like the royals do. HGD was hired by The Onboard Spa by Steiner, who operates the spas on the Queen Elizabeth and Queen Victoria, to create the logo and all branded collateral for the launch of the Royal Spa aboard Cunard’s QE2 around-the-world maiden voyage. We made sure to keep everything sleek, upscale and refined. Our partnership continues.

Our Role: Mood boards; logo; brand guidelines; collateral (includes brochure, price list, appointment/loyalty/raffle/journey/scrub cards, pamphlets, labels and shells); banners, 64-page Wellness Book; 16-page Rewards Booklet; Dosha analysis forms; menus and advertising.