Jou

A continuation of a standing partnership… Jou is a line of high-end organic and wild Chinese Herbal Supplements that are used in conjunction with acupuncture and Chinese healing arts. These supplements are prescribed by acupuncturists who work in Steiner-operated spas on ships around the world.

HGD was tasked with creating graphics that were both rooted in Chinese design and the established expectation of Steiner products.

We developed an array of logo and packaging solutions before settling on this lovely design. We used the three colors to represent the different formulas. It was a joy working with a beloved company on a new venture and helping them grow!

Our Role: Logo, packaging, training manual and more.