Everything is copy.
No, I’m not talking about the 2015 documentary about the late, great Nora Ephron*, but rather the fact that everything contains a message, whether written or visual.
When starting a project, one of the most important steps is determining what copy you will need.
Here are some factors to consider…
- Basics: What information does the end-user (client/customer/government) need in order to understand your message? You want them (the customer) coming back for more of whatever you provide, not left wondering what exactly that may be. So, make sure you not only have all the important stuff, but that it is clear as well.
- Space: How much room do you have? Depending on the platform, you can sometimes get creative by including inserts, links or other inventive measures to provide more information. (We love coming up with fun new ideas!)
- Extras: This includes “nonstandard” copy such as blogs and email blasts. Although they aren’t part of the packaging/marketing copy, they are a pivotal part of new marketing. These platforms have the power to attract visitors when connected to social media and keep current customers coming back for more.
Once you’ve determined what copy you are providing, you need to determine who will research, compose and review the material. The decision to have this done in-house or by an outside agency is often determined by available personnel and budget. At HGD we provide the whole spectrum of copywriting and editing—from simple line editing before design and release, to the whole writing process. We have done everything from composing catalog copy from scratch to line-editing “About Us” pages.
Whatever your needs, we can help make sure that you get your message across clearly.
—Isabel Corona, Social Media and Content Writer at HGD
*A must-watch by the way.