When creating collateral for a specific event, it is sometimes beneficial to create two versions that are seemingly the same, but bear quite important differences. For this special booklet, HGD partnered with Spa & Wellness by Steiner Spa to create two versions for their “Mindful Living” retreat with Dr. Andrew Well. This journey, which includes wellness classes and seminars, is taken on the high seas onboard the Seabourn.
Version One is slightly shorter, and contains information about the program itself, tips and exercises for mental and physical wellness, and messages from Dr. Well. Version Two, meanwhile, contains the same information as the first while also including several pages for participants to take take notes or journal as they take their journey. Both versions of this booklet include the visually stunning photography that represents the reputation that spas by Steiner have gained over the years, both on land and sea, but the first has the room to include a few more images.
Having two different versions of the booklet allows the organizers to present different audiences with the more appropriate edition. The longer one is ideal for participants, while the other is geared more towards potential ones or perhaps stakeholders.
Even though they may vary slightly in content and appearance, we are happy to say that neither lacks in style or usefulness.