Variety in Design: Mindful Living by Spa & Wellness

When creating collateral for a specific event, it is sometimes beneficial to create two versions that are seemingly the same, but bear quite important differences. For this special booklet, HGD partnered with Spa & Wellness by Steiner Spa to create two versions for their “Mindful Living” retreat with Dr. Andrew Well. This journey, which includes wellness classes and seminars, is taken on the high seas onboard the Seabourn.

Version One is slightly shorter, and contains information about the program itself, tips and exercises for mental and physical wellness, and messages from Dr. Well. Version Two, meanwhile, contains the same information as the first while also including several pages for participants to take take notes or journal as they take their journey. Both versions of this booklet include the visually stunning photography that represents the reputation that spas by Steiner have gained over the years, both on land and sea, but the first has the room to include a few more images.

Having two different versions of the booklet allows the organizers to present different audiences with the more appropriate edition. The longer one is ideal for participants, while the other is geared more towards potential ones or perhaps stakeholders.

Even though they may vary slightly in content and appearance, we are happy to say that neither lacks in style or usefulness.

Making Special Events More Special: The Healer Project

What can you do to make a special event even more special?

That was the question when we worked on “The Healer Project” this past fall. The Healer Project was a truly unique three-week event hosted at four breathtaking locations in New York, Connecticut, Florida and the Bahamas. Made by Mantra, in partnership with Mandara Spas and other sponsors, put on this series of events, which were presented by visiting yogi master Guru Made, and sought to spread peace and well-being to participants through various energy and yoga healing courses.

HGD created an event website for this “happening” that captured the essence and spirit of Guru Made himself and the radiance of the locations that were hosting. We worked closely with Mandara Spa (whose exquisite spas played host to the events in Orlando and the Bahamas) to develop a look that reflected their pre-existing brand, palette and photography, as well as the fresh and airy quality of this special event.

Additionally, we helped design collateral for the event including signage, print materials, e-vites, yoga mats and a tote bag filled with goodies like hair clips and stickers. This special tote was the perfect way for guests to take their experience with them long after the event concluded.

We here at HGD were honored to work on such a fun and distinct project, and loved the idea of a website that was created with the sole purpose of promoting and reflecting a specific event, while still keeping true to the brand it represents. We can’t wait to work on another event website!

Balanced Design

How do you follow-up a truly expansive project? By helping to conceive, design and launch a new line of products that “align” with the client’s mission, of course.

HGD partnered with Fabulous Frannie to create yet another one-of-a-kind project. This time around, we suggested a product line that could extend the use of their essential oils if tailored to a new market. And thus the 7 Chakra Essential Oil collection was born.

While they were hard at work formulating exquisite blends to help balance their client’s minds, bodies and souls, the HGD team set out to create the perfect packaging and accompanying brochure.

HGD developed a “unique” look within the brand identity for the packaging and suggested that a mini informational pamphlet be included with the oils to inform customers about the product’s uses and benefits. Our copywriter happens to be a trained “Aromatherapist,” so we were able to provide more information than would be possible on the label or packaging alone—sometimes it’s best to think INSIDE the box.

Art Lounge on 101: A New Endeavor

“To succeed, you have to believe in something with such a passion that it becomes a reality.” —Anita Roddick, Founder of “The Body Shop”

 

We all have passion projects… Whether it’s our whole business or an individual campaign that we’ve personally spearheaded, we all have something that we’re so excited about that working on it doesn’t feel like work.

For me, one such project is Art Lounge on 101. This project combines two of the things that I’m most passionate about: creative expression and community. I’ve partnered with fellow businesswoman Cindy Blumkin, owner of Art & Soul in Encinitas, to create a place for locals to create, teach and explore their creative side.

Currently, Cindy and I are in the process of building the brand. It’s fun (and sometimes overwhelming) to be both the client and the creator this time around. We are developing a brand and messaging that conveys that we are not only a place that invites artists of every level to learn, but teachers to teach as well. This project is constantly reminding me how important messaging and content really are. Cindy and I are working with the whole HGD team to make sure that all of our goals come across in our branding and collateral in a concise and consistent manner. It’s important to have a team you trust when developing a brand.

I’ll be posting more in the coming months as our brand, collateral, website and more start to materialize and take fuller shape. I’m excited to share this new brand—a true extension of myself—with the you and the world.

—Nancy Walter, Hula Girl Design Founder

A One-of-a-kind Project

Often when we have a close relationship with a client, we are able to intuitively know that certain ideas are gems, and approach the client confidently with these concepts. Such was the case with Fabulous Frannie’s Guide to Essential Oils, a book that showcases the client’s products and addresses their customers’ questions and interests.

This project is the culmination of working side-by-side with the client on almost every facet of their marketing needs, from design to photography to blogging, for over a year. We wanted to help them make a splash, take their brand a step further, and create a signature product. Together we came up with the idea of a book that would feature product profiles and background information, as well as recipes and resources for customers to delve deeper into the world of Aromatherapy and Fabulous Frannie. We are responsible for creating this guide cover-to-cover, including photography, content and design.

Our copywriter is a certified Aromatherapist, so she can write with authority on this subject… but this book represents the collaboration of everyone at HGD, because we not only came up with the idea and wrote the content, but we also shot the photos and, of course, designed the guide itself.

We are grateful to have had so much trust bestowed on us during the creation of this truly unique project.