Art Lounge on 101: A New Endeavor

“To succeed, you have to believe in something with such a passion that it becomes a reality.” —Anita Roddick, Founder of “The Body Shop”

 

We all have passion projects… Whether it’s our whole business or an individual campaign that we’ve personally spearheaded, we all have something that we’re so excited about that working on it doesn’t feel like work.

For me, one such project is Art Lounge on 101. This project combines two of the things that I’m most passionate about: creative expression and community. I’ve partnered with fellow businesswoman Cindy Blumkin, owner of Art & Soul in Encinitas, to create a place for locals to create, teach and explore their creative side.

Currently, Cindy and I are in the process of building the brand. It’s fun (and sometimes overwhelming) to be both the client and the creator this time around. We are developing a brand and messaging that conveys that we are not only a place that invites artists of every level to learn, but teachers to teach as well. This project is constantly reminding me how important messaging and content really are. Cindy and I are working with the whole HGD team to make sure that all of our goals come across in our branding and collateral in a concise and consistent manner. It’s important to have a team you trust when developing a brand.

I’ll be posting more in the coming months as our brand, collateral, website and more start to materialize and take fuller shape. I’m excited to share this new brand—a true extension of myself—with the you and the world.

—Nancy Walter, Hula Girl Design Founder