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Balanced Design

How do you follow-up a truly expansive project? By helping to conceive, design and launch a new line of products that “align” with the client’s mission, of course.

HGD partnered with Fabulous Frannie to create yet another one-of-a-kind project. This time around, we suggested a product line that could extend the use of their essential oils if tailored to a new market. And thus the 7 Chakra Essential Oil collection was born.

While they were hard at work formulating exquisite blends to help balance their client’s minds, bodies and souls, the HGD team set out to create the perfect packaging and accompanying brochure.

HGD developed a “unique” look within the brand identity for the packaging and suggested that a mini informational pamphlet be included with the oils to inform customers about the product’s uses and benefits. Our copywriter happens to be a trained “Aromatherapist,” so we were able to provide more information than would be possible on the label or packaging alone—sometimes it’s best to think INSIDE the box.

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TED Talk: What’s your TRUE calling?

Plagued by the curse of having too many interests? Do you love to paint, write, do math, research….. and a multitude of other tasks?

In her TED Talk, Emilie Wapnick discusses what happens when you feel like you don’t have just one TRUE calling. But what happens if you don’t have to choose? Wapnick encourages us to think about all that we can be, incorporating all of our interests, rather than trying to simply think of one thing to be. Allowing ourselves to be these complex people makes us not only happier personally, but improves our quality of work. Can you imagine how much more dynamic (and happier) our world would be if we lived like this?

As far as product and product development goes, this means that you can develop products and services that fall into a wide range, but must still align with your brand. For example, if you sell organic fruits and vegetables, it would make sense to also offer health-conscious cooking classes or meal delivery. It would not, however, make the most sense to suddenly sell children’s clothing. While it’s great to diversify yourself and your brand, it must stay true to your intent—otherwise, it may be time for an entirely new brand, or at least some extensive rebranding.

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Selecting the Right Stock Photography

Sometimes a budget is large enough to include room for in-house or commissioned photography, but other times it’s not. You know what we at HGD say to that… no problem.

We are lucky enough to live in the digital age, where thousands of talented artists from around the world shoot and upload photography that depicts anything and everything imaginable, from the general (father walking daughter down aisle) to the specific (young girl riding bike in the sunshine while smiling). There are many different websites that host and sell these images with varying quality and pricing. Upon looking through these websites, it can be easy to get overwhelmed by the magnitude of options.

Here are some tips for picking the right stock photography for you and your campaign.

  1. Know Your Brand
    • This may seem like an obvious sentiment, but it’s extremely important to remember. When selecting images for print or online materials, it’s imperative that you convey a look and feel that correlates with the brand that you’ve already established. Are you homey or corporate? Soft pastels or bold prints? Photography furthers your brand, and shouldn’t contradict what your audience has come to expect from you.
  2. Know Your Message
    • We all know the cliché… a picture is worth a thousand words; well what do you want yours to say? As soon as you make the decision to put an image out to your audience, they will be reading into what you’re trying to say with it. Think about how the image you’re selecting can be interpreted.
  3. Know Your Destination
    • Where will your image be used? Will it be the cover of your catalog or the visual component of a blog post? Knowing where your image will be used helps determine several different components of selection. First, vividness or colorfulness. If an image is being used to purely attract attention or create a mood, then it has more freedom to be more “full of life,” but if it is part of your website’s banner or will have text behind it, that needs to be considered. Second, this determines the alignment of your images. When using text or other visual components on top of your selected image, it’s generally preferred to have ones that won’t disrupt the text so that the audience won’t get distracted by the image.

Need help selecting the right photography for the job? HGD is here to assist you no matter what step of the process you may be in.