Often when we have a close relationship with a client, we are able to intuitively know that certain ideas are gems, and approach the client confidently with these concepts. Such was the case with Fabulous Frannie’s Guide to Essential Oils, a book that showcases the client’s products and addresses their customers’ questions and interests.
This project is the culmination of working side-by-side with the client on almost every facet of their marketing needs, from design to photography to blogging, for over a year. We wanted to help them make a splash, take their brand a step further, and create a signature product. Together we came up with the idea of a book that would feature product profiles and background information, as well as recipes and resources for customers to delve deeper into the world of Aromatherapy and Fabulous Frannie. We are responsible for creating this guide cover-to-cover, including photography, content and design.
Our copywriter is a certified Aromatherapist, so she can write with authority on this subject… but this book represents the collaboration of everyone at HGD, because we not only came up with the idea and wrote the content, but we also shot the photos and, of course, designed the guide itself.
We are grateful to have had so much trust bestowed on us during the creation of this truly unique project.