Balanced Design

How do you follow-up a truly expansive project? By helping to conceive, design and launch a new line of products that “align” with the client’s mission, of course.

HGD partnered with Fabulous Frannie to create yet another one-of-a-kind project. This time around, we suggested a product line that could extend the use of their essential oils if tailored to a new market. And thus the 7 Chakra Essential Oil collection was born.

While they were hard at work formulating exquisite blends to help balance their client’s minds, bodies and souls, the HGD team set out to create the perfect packaging and accompanying brochure.

HGD developed a “unique” look within the brand identity for the packaging and suggested that a mini informational pamphlet be included with the oils to inform customers about the product’s uses and benefits. Our copywriter happens to be a trained “Aromatherapist,” so we were able to provide more information than would be possible on the label or packaging alone—sometimes it’s best to think INSIDE the box.